Why Did You Start Your Business?
Everything you do has a reason behind it. What was the reason behind starting your business? Do you even remember why you started your business?
Why I Started My Business
I took a gap year after high school that turned into several. After an early marriage and kids, I got into administrative assistant jobs and found my sweet spot. I worked for a construction company, an RV parts wholesaler, a cable company and more. Even as a young, single mother worried about whether I’d be fired every time my kids got sick or I got sick or the daycare provider flaked on me, I loved my work.
Then the day came that I got laid off. That, in itself, was not a big deal. The real problem came a few weeks later, while I was still job-hunting, when I broke my ankle so severely I needed surgery to repair it. It took me roughly six months, from the day I broke it, to fully recover and be ready and able to return to a workplace. And by then, it just didn’t feel right.
At that point, I went down a different path, following a dream I’d always wanted. I started writing books. I wrote and published four before it stalled out. I began to feel like there was something else for me to do. Something that would utilize the skills I had and generate a reliable income that would support my family while still allowing me to work for myself.
And that’s where the idea for my business came from. I took my writing skills, took some time to learn about basic website management and social media management, and whipped up my own business.
To spend more time with my family, and at the same time, help you spend more time with yours.
As I continued, I began to see other ways to help besides the practical. I saw how stressed out entrepreneurial moms were, and realized that I could offer my skills as a meditation teacher as well so they could not only have someone helping with their content, but someone who could actively help them remember to take time for themselves — and help them figure out just how they could do that in a way that works for them.
Why You Started Your Business
I don’t know you. Not yet, anyway. But I know this: You didn’t start your business to spend all your waking hours working on it.
You started it because you were passionate about the idea behind it. You started it because you wanted to have a steady income, and maybe your family if you have one. You started it to be in charge of your own life, instead of feeling like someone else had control over you for 40 or more hours every week.
In the beginning, you might have felt like you were achieving that. Maybe you didn’t have a steady income right away, but you spent more time with your family or friends, and you felt in control of your own life again. You felt passionate about what you were doing, proud of your efforts even if they weren’t entirely fruitful yet.
But as your business grows, you’re probably finding yourself spending more and more time on it, and less and less with your family or enjoying your hobbies and interests. You might be starting to feel as though the business now controls your life.
If I had to guess, you’d probably love nothing more than to get back to that initial feeling of passion and being in charge, to have more time to focus on you and your family. Maybe you’d just love to have more time to focus on the bigger, more important things that your business requires — innovation, growth, interactions with clients.
Your Business is Your Baby
I get it. The idea of turning over aspects of your business, even simple foolproof ones, is a difficult one. But the more time you spend on the tasks that you don’t like or aren’t good at, the less time you have to spend on creating new products or services, landing new clients, or otherwise growing your business.
Just like you might eventually hand your child over to a daycare provider or a school, it’s time to start handing over some aspects of your business baby to someone else to handle.
You didn’t start the business to get bogged down in keeping a blog updated, creating social media content, or trying to write product descriptions that fit in a limited space. The important thing is to understand that you don’t have to do everything yourself. Sometimes the best option is to hire someone else to handle the things you don’t want to, or can’t, handle.
What’s Holding You Back?
You know that hiring a freelance writer will help your business thrive and grow. You know it will give you more time to focus on the business, or to spend with family, friends, or on hobbies and outside interests.
So what’s stopping you from doing it?
Tell me what makes you hesitate to move forward with the process?
Have you hired one before and been burned? Is it the expense? Are you afraid of a confidentiality breach? Worried about your new writer stealing your idea and competing against you?
Whatever it is, I’d love it if you reached out and shared it so I could ease your mind. Whatever your concerns, I’m sure we can find a way to resolve them.